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About The Brand



Le Rouge was founded in 2009 by Fatima (Amma) Indimi, a graduate of SCAD, Atlanta.


Amma began fashion design work at age 6, making little sun dresses for herself using her older sisters' head scarves. Her entrepreneurial nature framed her hobby into a legitimate business at the age of 16.


Le Rouge targets the strong, graceful and sophisticated woman with a fun flair, typically aged 18-40. The Nigerian based company appreciates the body of the woman and designs with a mind of "simplistic chaos". Le rouge creates elegant designs using bold prints, luxurious fabrics, and intricately woven & beaded textiles.


To better our community, 30% of the company's profit goes to select philanthropy projects. Please see our philanthropy tab for more information.